Sept 2026 TikTok Eye Makeup Trends: Small-Eye Liner Tops Saves
We picked six eye makeup videos that performed on North American TikTok from September 7 to 13, 2026 and looked at what they share. The most saved was a waterline liner technique for small eyes with 38,700 saves, and videos that solve one problem with one technique drew the most saves.
Key takeaways
The eye makeup videos that performed on North American TikTok from September 7 to 13, 2026 share three traits. They solve one problem with one technique, they end on a question that is easy to answer, and they tell viewers exactly which product was used and where to buy it. The most saved video of the week is a waterline liner technique for small eyes.
This is the week-two September edition of TikTok Eye Makeup Weekly, our running look at TikTok eye makeup trends. We picked six eye makeup videos posted in the US and Canada between September 7 and 13.
The list covers videos that stood out for saves and comments, plus formats worth borrowing. For each one we explain why it worked and how a similar brand can use the idea in its content strategy.
Which eye makeup videos performed on North American TikTok this week?
Waterline liner for small eyes
The caption offers one waterline technique for making small eyes look deeper. It carries #makeupover40 and #makeupover50.
Video: @mister.makeupartist on TikTok · Watch on TikTok
This creator's video this week
This week, two eyeliner videos from this creator landed in the top 100 by views, this one included.
What WHOTAG sees
The first line names its viewer: someone with small eyes. One technique means it is easy to copy, and people saved it to come back to. It is the most saved video of the week.
If you are a similar brand
Eyeliner and pencil brands should split content by eye shape: small eyes, hooded eyes, monolids. Keep one technique per video. If many customers are over 40, say so in the first line.
Same eyeshadow, beginner vs pro application
One eye is done the beginner way, the other the pro way, and the video asks which side looks better. The caption tags Makeup by Mario and Armani Beauty.
Video: @uzka.beauty on TikTok · Watch on TikTok
This creator's video this week
This week's video used makeup-tips hashtags and showed how technique changes the result with the same product.
What WHOTAG sees
The comparison is what drives it. The video says technique matters more than product, then puts both methods on one face. The difference is visible at a glance, which is why it was saved so often.
If you are a similar brand
Eyeshadow brands should have creators use the product in a beginner-vs-pro comparison instead of a product introduction. Put the application steps on the pro side and the how-to comes across on its own.
Rate my eyeliner from 1 to 10
The creator shows a finished liner look and asks viewers to score it from 1 to 10. The caption tags Stila and Sephora.
Video: @connortalkslol on TikTok · Watch on TikTok
This creator's video this week
This week, three videos from this creator on mascara, eyeliner and a liner guide tool all made the top 30 by views.
What WHOTAG sees
The question is what drives the comments. Anyone can answer with a single number. Three of this creator's videos made the ranking in the same week.
If you are a similar brand
End product videos with a question that is easy to answer, such as a score or a choice between two looks. With creators who get strong responses, plan a series rather than a single post.
Get-ready-with-me smoky full glam
A full glam routine that includes a smoky eye. The caption tags 15 brand accounts used in the look.
Video: @kianastadlerr on TikTok · Watch on TikTok
This creator's video this week
This week's video showed a full glam look in a get-ready-with-me format.
What WHOTAG sees
The smoky eye gives viewers something to copy, which brings likes and saves together. Both counts rank fifth among this week's top 30 videos by views. Every product can be found in the caption, which also leads to saves.
If you are a similar brand
Your product works better inside a creator's everyday lineup than in a standalone ad. When you send product to a get-ready-with-me creator, ask them to label the partnership as an ad.
The easy way to line the inner corner
The caption says to gently pull the skin toward the nose and then draw the inner corner. It names the Urban Decay pencil in the shade Whiskey.
Video: @by.kristylee on TikTok · Watch on TikTok
This creator's video this week
This week's video shared an eyeliner hack that needs one pencil shade.
What WHOTAG sees
It is a one-move hack, so viewers can copy it right away. The product and shade are named, and saves are high relative to likes.
If you are a similar brand
Pencil and liner brands should show one short hack with a single shade rather than explaining the whole product. Put the product and shade name in the caption so viewers can find it.
An under-the-radar mascara pick
The caption calls a mascara available at Sephora a hidden gem. The product name does not appear in the caption.
Video: @summer.mackinzi on TikTok · Watch on TikTok
This creator's video this week
This week's video recommended one mascara with a Sephora hashtag.
What WHOTAG sees
Calling it a hidden gem caught the attention of people looking for something new. Its save-to-view ratio is the highest among this week's top 30 videos by views.
If you are a similar brand
For a lesser-known product, a format where the creator tries it and describes what they liked in their own words works well. Say where to buy it so viewers can find it.
What do this week's top eye makeup videos have in common?
One problem, one technique
Video 1 is about small eyes and video 5 is about the inner corner. Each shows a single fix for a single problem. Both have far more saves relative to likes than the other videos this week. Videos with a clear technique to copy get saved.
End on an easy question
Video 2 asks which side looks better and video 3 asks for a score. A question people can answer in a word or a number makes commenting easy. Video 2 puts the application comparison ahead of the product.
Tell viewers how to find the product
Videos 4 and 5 name the products in the caption, and video 6 says where to buy. Giving the product name or store helps viewers remember it and find it later.
Key takeaways
The eye makeup videos that performed on North American TikTok from September 7 to 13, 2026 share three traits. They solve one problem with one technique, they end on a question that is easy to answer, and they tell viewers exactly which product was used and where to buy it. The most saved video of the week is a waterline liner technique for small eyes.
This is the week-two September edition of TikTok Eye Makeup Weekly, our running look at TikTok eye makeup trends. We picked six eye makeup videos posted in the US and Canada between September 7 and 13.
The list covers videos that stood out for saves and comments, plus formats worth borrowing. For each one we explain why it worked and how a similar brand can use the idea in its content strategy.
Which eye makeup videos performed on North American TikTok this week?
Waterline liner for small eyes
The caption offers one waterline technique for making small eyes look deeper. It carries #makeupover40 and #makeupover50.
Video: @mister.makeupartist on TikTok · Watch on TikTok
This creator's video this week
This week, two eyeliner videos from this creator landed in the top 100 by views, this one included.
What WHOTAG sees
The first line names its viewer: someone with small eyes. One technique means it is easy to copy, and people saved it to come back to. It is the most saved video of the week.
If you are a similar brand
Eyeliner and pencil brands should split content by eye shape: small eyes, hooded eyes, monolids. Keep one technique per video. If many customers are over 40, say so in the first line.
Same eyeshadow, beginner vs pro application
One eye is done the beginner way, the other the pro way, and the video asks which side looks better. The caption tags Makeup by Mario and Armani Beauty.
Video: @uzka.beauty on TikTok · Watch on TikTok
This creator's video this week
This week's video used makeup-tips hashtags and showed how technique changes the result with the same product.
What WHOTAG sees
The comparison is what drives it. The video says technique matters more than product, then puts both methods on one face. The difference is visible at a glance, which is why it was saved so often.
If you are a similar brand
Eyeshadow brands should have creators use the product in a beginner-vs-pro comparison instead of a product introduction. Put the application steps on the pro side and the how-to comes across on its own.
Rate my eyeliner from 1 to 10
The creator shows a finished liner look and asks viewers to score it from 1 to 10. The caption tags Stila and Sephora.
Video: @connortalkslol on TikTok · Watch on TikTok
This creator's video this week
This week, three videos from this creator on mascara, eyeliner and a liner guide tool all made the top 30 by views.
What WHOTAG sees
The question is what drives the comments. Anyone can answer with a single number. Three of this creator's videos made the ranking in the same week.
If you are a similar brand
End product videos with a question that is easy to answer, such as a score or a choice between two looks. With creators who get strong responses, plan a series rather than a single post.
Get-ready-with-me smoky full glam
A full glam routine that includes a smoky eye. The caption tags 15 brand accounts used in the look.
Video: @kianastadlerr on TikTok · Watch on TikTok
This creator's video this week
This week's video showed a full glam look in a get-ready-with-me format.
What WHOTAG sees
The smoky eye gives viewers something to copy, which brings likes and saves together. Both counts rank fifth among this week's top 30 videos by views. Every product can be found in the caption, which also leads to saves.
If you are a similar brand
Your product works better inside a creator's everyday lineup than in a standalone ad. When you send product to a get-ready-with-me creator, ask them to label the partnership as an ad.
The easy way to line the inner corner
The caption says to gently pull the skin toward the nose and then draw the inner corner. It names the Urban Decay pencil in the shade Whiskey.
Video: @by.kristylee on TikTok · Watch on TikTok
This creator's video this week
This week's video shared an eyeliner hack that needs one pencil shade.
What WHOTAG sees
It is a one-move hack, so viewers can copy it right away. The product and shade are named, and saves are high relative to likes.
If you are a similar brand
Pencil and liner brands should show one short hack with a single shade rather than explaining the whole product. Put the product and shade name in the caption so viewers can find it.
An under-the-radar mascara pick
The caption calls a mascara available at Sephora a hidden gem. The product name does not appear in the caption.
Video: @summer.mackinzi on TikTok · Watch on TikTok
This creator's video this week
This week's video recommended one mascara with a Sephora hashtag.
What WHOTAG sees
Calling it a hidden gem caught the attention of people looking for something new. Its save-to-view ratio is the highest among this week's top 30 videos by views.
If you are a similar brand
For a lesser-known product, a format where the creator tries it and describes what they liked in their own words works well. Say where to buy it so viewers can find it.
What do this week's top eye makeup videos have in common?
One problem, one technique
Video 1 is about small eyes and video 5 is about the inner corner. Each shows a single fix for a single problem. Both have far more saves relative to likes than the other videos this week. Videos with a clear technique to copy get saved.
End on an easy question
Video 2 asks which side looks better and video 3 asks for a score. A question people can answer in a word or a number makes commenting easy. Video 2 puts the application comparison ahead of the product.
Tell viewers how to find the product
Videos 4 and 5 name the products in the caption, and video 6 says where to buy. Giving the product name or store helps viewers remember it and find it later.